Wednesday, 27 May 2015

(4) Stereotypes or Stereo-Gripes...

"Can a truck make you more handsome?"
This advertisement was very stereotypical as it portrayed truck drivers to be more handsome, dependable, rugged, etc. While watching this commercial I laughed a few times, seeing as it did have a humorous side. However, I could see while men would find this commercial offensive seeing as it makes men who drive cars appear less manly than those who drive trucks. Most of the degrading in genders is towards females however that doesn't mean that when it is towards men they shouldn't be just as upset. In my opinion, the producers of the advertisement were just trying to sell their product even though it can be offensive.
Another example of stereotypes was this campaign I saw on the internet about teen pregnancy prevention. There were many different ads but the one that stuck out the most to me was of a toddler with tears streaming down his face. The ad said "I'm twice as likely not to graduate high school because you had me as a teen." Seeing this made me extremely upset as the ad stereotyped all teen moms to be giving their child a worse life than those whose mothers had them over the age of 22. Now maybe this ad was effective as teens saw this and felt bad thinking of having a child and not giving them what they deserve, but it surely offended the dignity of teen moms out there. 
In today's media, it isn't surprising seeing a stereotyped advertisement. But many of them are starting to become offensive, and I think that there is a fine line that people should not over step especially when it comes to producing advertisements and commercials, where it is out to the public. 



1 comment:

  1. I completely agree with you and your view on the advertisement about the teen moms. I find it highly offensive that the ad portrays teen moms to not be able to give their children the same type of life a mother over the age of 22 would. I understand that the ad is for teen pregnancy prevention but these stereotypes in these ads are disgusting. There are definitely other ways to get the message out there without offending people. Teen moms may already be going through enough stress as it is, and it is very wrong to attack the confidence and dignity of them.

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